Movie JAL doesn't want you to see snubbed by media

Big-budget movies need all the help they can get recovering their production and promotional costs at the box office, so advertisements stating that the 3 1/2-hour epic "Shizumanu Taiyo" ("The Sun That Doesn't Set") is a "big hit" should be taken with a grain of salt. First of all, every movie released in Japan is described as a "big hit" in advertisements after it opens, but in the case of this ¥2 billion blockbuster , which stars Ken Watanabe as a man trying to reform an airline, the claims are doubly suspicious because major media outlets haven't been providing the kind of free promotional publicity they provide for other blockbusters.