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THE CHEWING gum maker Wrigley's has dug its heels in over an advertisement that portrays the humble banana as a junk food that rots teeth, triggering a threat of a nationwide boycott of its products by farmers.
The body representing 800 Australian banana growers is planning to stage the protest this month after the multinational company refused to remove the banana from a TV commercial promoting Wrigley's gum.
In the ad, a banana appears alongside a doughnut, popcorn and coffee in a rogue's gallery of the food and drinks most likely to lead to a build-up of plaque.
Growers go bananas over gum ad
Seeded on Sun Dec 6, 2009 2:20 PM EST
Article Source: The Sydney Morning Herald- Enjoy this article? Help vote it up the 'Vine.
- Public Discussion (1)
So the banana people have gone bananas. While I can see their point of view, I have a poor opinion of people who hysterically scream boycott, at every little thing. I have a feeling, that a boycott of banana growers and their employees, is not going to significantly effect Wrigley's bottom line. Wrigley will probably just quietly drop the Ad., without fanfare, and air something else, as if nothing ever happened.
#1 - Sun Dec 6, 2009 6:28 PM ESTYou're in Easy Mode. If you prefer, you can use XHTML Mode instead. |
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