E.&J. Gallo produces more than 60 brands, including table, sparkling and dessert wines along with distilled spirits. Among its most recently popular products are the sweet-tasting moscato and red wine blends.
The growth in those nontraditional wines tells Gallo that consumers — especially occasional wine drinkers — are buying what they like to drink, not what wine critics are giving high scores.
"When the industry makes a good-tasting wine for the nonwine drinker, it unleashes a tremendous pent-up demand," Gallo said. "And sales explode."
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