DRINKING alcohol makes people feel better because it produces the same chemicals in the brain as exercising and laughing, a study has proved for the first time.
Alcohol is addictive because it releases endorphins, which are the body's way of making us feel pleasure and reward, the researchers showed.
The stress and pain-relieving proteins are naturally released in the brain and other tissues, producing similar effects to opiates such as morphine.
... Dr Jennifer Mitchell, of the University of California, who led the study, said: ''This is something that we've speculated about for 30 years, based on animal studies, but haven't observed in humans until now. It provides the first direct evidence of how alcohol makes people feel good.''
Read more: http://www.smh.com.au/technology/sci-tech/science-proves-alcohol-is-fun-20120112-1pxj7.html#ixzz1jKFEZHX2
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As the article mentioned:
The discovery of the particular brain regions where the endorphin release takes place could help scientists develop new treatments to help people overcome alcohol addiction.
We may now know the spot to target for treatment. Go Science!
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